My 48
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Powered by Three's network, 48's My48 app offers SIM plans which challenge the conventional wisdom of the market.

Working with Each & Other's UX team alongside the team in 48, I led the visual design of the app. Centred on the bespoke data gauge design derived from the 48 logo, I built a design system and graphic language which carries the brand seamlessly through the entire range of the user journey.

Each & Other